Fiesta Inn • Brand Identity

The Fiesta Inn hotels are located around Mexico and are specially for business travelers. The logo needed to be redesigned as part of the hotel’s remodeling process. In the redesign, Fiesta Inn wanted to appeal to business travelers.

The word “Fiesta” (which means “Party”) was hard to relate to a business hotel, so I focused the identity around the initials FI. The colors chosen reflect the new interior decor.

The logo is being used in their new hotel signage. And other placements (see images above).

AWARD: Bronze Hatch Bowl