• Role ACD / Concept
  • For Gorton’s Seafood
  • Creative Team: Jonathan Plazonja, Michelle Ellis, Ana Gonzalez

Bringing back an icon for fish stick lovers everywhere! The Gorton's Fisherman isn't really a pro at life on land, but he's got you covered when it comes to great seafood.

Directed by Mark Bernstein of Saturday Night Live. Written up by The Drum and a few others.

Long Form Social Video

Long Form Social Video

Long Form Social Video

Long Form Social Video

Long Form Social Video

Short Social Video (7 sec)

Short Social Video (7 sec)

Short Social Video (7 sec)

Shopper Marketing targeted towards “Lent” period.

Example of new POP display designs, new tone, new cleaner look, new photography.

Example of new POP display designs, new tone, new cleaner look, new photography.

On the News!

On the News!