African Americans remain missing 4 times longer than White Americans. For the HBO Docs: Black and Missing advertising we wanted to highlight this disparity. We made missing posters “unmissable” by giving them humanity. We partened with fine artists (including world renowned Temi Cooker) to create beautiful portraits for our Missing People. The media tends to dismiss Black Missing news because they don’t fit the white narrative. By creating this portraits their stories got a chance to be seen.
We created an outdoor installation at the Reginald Museum in Baltimore, to highlight the Documentary.
- Role Creative Director / Art Director
- For HBO Docs: Black & Missing
- Type Social Campaign / Outdoor Activation